by My Commercial Capital | Jul 18, 2023 | Blog
Nurturing leads is a fundamental way to increase sales growth. Businesses that are not relying on content marketing to connect with their customers are setting themselves up to fail. With this approach, you create and distribute content that is relevant to your company’s offering. This content engages leads, educates customers, and encourages repeat sales. In short, you provide more than just a product to the customer, you solve their problem. Here are some tips to improve your content strategy.
Know Your Audience
Before you proceed, understand your target audience. Effective content speaks to that audience and gives them the tools needed to complete the task at hand. While content may overlap between audiences, develop unique tools if there is variation in terminology or purpose.
Create Solid Content
Great content marketing is more than just timely information. Make sure it is accurate and readable. You can produce content such as articles, videos, emails, or white papers. Any media is acceptable, as long as it is relevant to your business.
Use a Style Guide
Do not make your customer weed through poorly edited material to get information. Many online grammar tools improve the structure of your writing. Select the one you find easiest to use. Adopt a style guide to maintain consistency across all published content. A style guide sets writing and grammar rules for your company to follow. You can use pre-established style guides or develop your house style. Common topics include:
- Point of view
- Oxford comma
- Hyphenation rules
- Citation standards
Ask for Action
Understand the purpose of each item and incorporate a call to action if needed. Developing educational content is an important part of lead nurturing. It gives customers confidence in your company without sales pressure. Some of the time, closing the deal is the purpose of the content. In those instances, be clear in what you want the customer to do.
Continue the Course
Once you build rapport with your leads and nurture them through the sales process, remain in contact with the customer. Continue producing informational content, customer testimonials, and expert blogs to maintain that relationship. As you release upgrades, accessories, or new products, existing customers should be your market. It is easier to encourage repeat business than try to reach new customers.
Content marketing is a strategy that all business owners need to understand and implement into their marketing plan. When structured properly, it can build a stable foundation of customers and you can grow from that base.
Seek Expert Assistance
Some advertising companies try to impress you with a bunch of tech jargon and big words that don’t mean a thing. At My Commercial Capital, we prefer to let the results speak for themselves. Like other small businesses, our main concern is to make our clients happy. We work hard, give you high-quality content, and produce digital marketing that has a great effect on your company’s online reputation.
by My Commercial Capital | Jul 14, 2023 | Blog
Investing in commercial real estate is a great way to generate income and build wealth. With the right strategy, you can earn steady returns with minimal risk. But for new investors, it can be intimidating to get started. The good news is that there are a variety of ways to generate income from commercial properties without having to take on too much risk or make large investments upfront.
Buy and Hold
One of the most popular investment strategies for commercial real estate is to buy and hold properties. This involves purchasing a property at a reasonable price and keeping it in your portfolio over the long run. As long-term investments, these types of properties can provide steady income while offering appreciation potential as well. To make the most of this strategy, it’s important to research the local market and look for properties in growing areas with good rental demand.
Fix and Flip/Fix and Rent
Another strategy is to purchase a property, fix it up, and then rent or lease it out. This approach can offer higher returns than buying and holding, but it also involves more work on your part. You’ll need to find a property that’s in need of repairs and then invest the necessary time and money into making the repairs. Once you’re done, you can rent out or lease the property for an ongoing income stream.
REITs
Finally, you may also want to consider investing in commercial real estate through a REIT (Real Estate Investment Trust). REITs are companies that own, manage, and operate commercial properties on behalf of their investors. They offer a convenient way to invest in commercial real estate without having to buy and manage the property yourself. With REITs, you can get access to diversified portfolios of office buildings, shopping malls, hotel chains, etc., without worrying about the day-to-day management of the properties. No matter which strategy you choose, there are a few things to keep in mind when getting started with commercial real estate investing. Do your research to understand the local market and identify potential areas for growth that could become lucrative investments. Be sure to work with experienced professionals who have knowledge of the industry and can help you make informed decisions. And finally, create a diversified portfolio to minimize risk and maximize returns. Contact My Commercial Capital today to get the funding you need to invest in your next commercial property.
by My Commercial Capital | Jul 7, 2023 | Blog
Equity financing is a popular way for businesses to raise capital, and it can be an effective strategy when done properly. Equity financing involves selling ownership stakes in the business to investors or shareholders in exchange for money that can be used to fund operations, expand product lines, hire new staff, and more. It’s a great option for businesses of all sizes who need additional funds but don’t want to take on debt or dilute their own equity stake in the company.
Finding Investors
When using equity financing, businesses are able to attract investors who provide them with capital without taking on additional debt. This can be particularly useful for startups and small businesses as they often don’t have the resources or collateral to take out a loan from a traditional lender. Additionally, an investor may bring more than just money to the table. Many investors may have experience in the industry and can provide valuable advice to the business, offering insight into how to make better decisions or expand their market reach.
Faster than Traditional Loans
For businesses looking for funds, equity financing is also often a quicker source of cash than traditional loan options. It’s typically faster to find an investor who’s willing to put money into the business in exchange for equity than it is to apply for a loan with a bank and wait for approval or get venture capital funding. Additionally, there are often fewer restrictions when raising funds through this method as opposed to conventional lenders who may impose limits on how the funds can be used.
Achieve Growth Quickly
Equity financing can also help businesses grow and expand quickly. With a larger pool of resources, businesses can invest in new equipment and technologies, hire more staff, and develop innovative products or services. This can help businesses stay competitive and even set them apart from the competition.
Equity financing is an attractive option for businesses that want to raise capital quickly and effectively. To ensure a successful equity financing round, businesses should do their research when choosing an investor and ensure they’re comfortable with the terms of the agreement. Additionally, it’s important to determine how much control current shareholders are willing to give up in exchange for outside capital. With careful consideration and planning, equity financing can be a great way for businesses to raise the funds they need to grow and expand. Contact My Commercial Capital today to learn more about our equity financing solutions.
by My Commercial Capital | Jun 23, 2023 | Blog
Small business owners often need access to capital in order to grow and sustain their businesses. Securing a loan from a traditional lender can be difficult, which is why many small businesses turn to the Small Business Administration (SBA) 7a loan program. This government-backed loan program offers lower interest rates and more flexible terms than traditional loans, making it an attractive option for small business owners seeking financing options.
And Overview of SBA 7a Loans
The SBA 7a loan program is designed to help small businesses get the funding they need for various purposes, such as starting or expanding their operations, purchasing new equipment or real estate, or consolidating their debt. This government-backed loan program offers several advantages over traditional financing options, including lower interest rates and longer repayment terms. Additionally, the SBA guarantees a portion of the loan amount, so lenders are more likely to approve applicants who may not qualify for other types of loans.
Qualifying for an SBA 7a Loan
Before applying for an SBA 7a loan, it’s important to understand the criteria you must meet in order to qualify. Generally, businesses must have a good credit history and operate for profit, with some exceptions for certain types of nonprofits. Additionally, the funds from an SBA 7a loan must be used for specific purposes outlined by the program, such as acquiring land or equipment for business operations. If you’re considering an SBA 7a loan for your small business, it’s helpful to consult with a knowledgeable professional who can provide personalized advice and help guide you through the application process. Additionally, there are many online resources available that can help you better understand how this type of financing works and where to find additional information. SBA 7a Loans are an attractive option for small businesses looking to access capital, as they offer lower interest rates and more flexible terms than traditional loans. Contact My Commercial Capital today to get an SBA 7a loan for your business.
by My Commercial Capital | Jun 20, 2023 | Blog
Are you considering a web redesign for your business? You’re in an enviable position; here’s a chance to put some strategies in place that will significantly move the needle. It’s an exciting and challenging time. It’s important to take a look at how the process and product of your design will affect your return on investment (ROI). Here are several key factors.
1. Platform
The platform and content management system (CMS) you use is an extremely variable factor. For example, a custom site can cost anywhere from hundreds to tens of thousands of dollars (CNN.com is an example of a bells-and-whistles site). The cost of hosting and domain registration is another variable; if you have a high level of traffic, hosting costs will be significantly more.
2. Development
The development and design of a website can cost anywhere from free to the high five figures. When you select your developer or designer, make sure your current and projected revenue are in line with the amount of money you want to devote to this area. It’s extremely critical to have a well-designed and functioning site to get a healthy ROI.
3. Maintenance
Once your web redesign is live, who’s going to maintain it? Possibly, you or someone else in-house will be able to make simple content changes. If that’s the case, you’re fortunate. Larger changes, though, will require outside professional assistance. Make some accurate projections about what you’ll require maintenance-wise, and include it as a line item.
4. Traffic
The amount of online traffic your website receives will make a powerful impact on your bottom line. If many potential customers are swarming your site, you have a statistically greater chance of establishing a relationship with them. Also, your search engine optimization (SEO) will improve; your business will appear at the top of search results for key terms. Both of these things will boost your ROI. Along with a quality web developer, invest in the services of an SEO specialist, or learn how to evaluate your SEO yourself, using helpful resources like Neilpatel.com.
5. Lifespan
If your site is built to last, you’ll need a web redesign (and all the associated costs) less often. Through innovative trends might be tempting to try as you work on the site design, it’s a wise idea to adhere to best practices regarding platforms, plugins, and user experience (UX).
When initiating a web redesign, it’s important to consider ROI. Keep these factors in mind as you develop your strategy.
Seek Expert Assistance
Creating and maintaining a top-tier website doesn’t have to cost an excessive amount. My Commercial Capital offers a variety of packages to meet your company’s needs. Even small businesses can get beautifully made sites that draw customers in. To learn what our experts can do for you, give us a call today.
