Your website is one of the most common avenues where you connect with your customers. Investing the time and energy into building and maintaining it is bound to pay off. Here are a few key web design best practices that you need to pay attention to if you want your business to thrive.
Cut Down on Text
In this day and age, visually engaging information is prioritized. Don’t overwhelm your webpage with a lot of text, lengthy paragraphs, and long text. Keep everything short, sweet, and to the point.
Conveying your products and services with images instead of words is proven to be far more effective. If you want to gain your target audience’s trust and attention, make sure that you are using relevant visuals.
Boost Your Brand Awareness With Color
Because your audience is strongly attracted to visuals, having a cohesive, clear color scheme creates brand awareness. This palette can be used throughout your web design.
Improve Your Navigation
The last thing a potential customer wants to do is get lost in a rabbit hole on our website. Make sure that your website uses web design best practices and make your navigation as simple and navigable as possible. Nothing that a visitor is looking for should be more than two or three clicks away.
Different Device Navigation
One of the biggest mistakes that small business owners make with their websites is only testing on one type of device. Today’s customers use computers, smartphones, and tablets to navigate online content. Your website should be optimized for any type of device that a visitor could be using. Keep in mind that you should be testing whenever you make any changes to your website.
Clarify Call to Action
Oftentimes websites have call-to-action buttons and opportunities sprinkled throughout; however, they are unclear and therefore irrelevant. If you want your customers to engage with your online content, make sure that you clarify your call-to-action items, create consistency on different pages and make each call-to-action item clear to an unfamiliar visitor.
Upgrade Your Search Engine Optimization and Load Time
While you may be focusing on the front end of your website, the back end is just as important. Improving your search engine optimization with a sitemap, better usability, keywords, working links, and improving your website’s load time can improve the backend. Not to mention that this can help get traffic to your website.
If you want your website to perform optimally, you need to invest in web design best practices. Let your website boost your business performance and truly get the ultimate bang for your buck with these changes.
Seek Expert Assistance
Creating and maintaining a top-tier website doesn’t have to cost an excessive amount. My Commercial Capital offers a variety of packages to meet your company’s needs. Even small businesses can get beautifully made sites that draw customers in. To learn what our experts can do for you, give us a call today.